Clean Email must adhere to the following: 

  • Email must contain no materially false, misleading, or deceptive headers or transmission information.
  • Email must contain a valid physical postal mailing address.
  • Email must contain clear and conspicuous identification that the message is an advertisement or solicitation. Refer to the FTC's guidelines on Dot Com disclosures for additional information on "clear and conspicuous".
  • Email shall not contain any inducements to procure or otherwise intentionally pay or provide consideration to another person to initiate or suggest that the recipient forward a commercial email on behalf of the sender.
  • Email must include an obvious opt-out functionality:
  • Opt-out must be clearly displayed in the email message.
  • Opt-out must allow the recipient to request to not receive future email messages from the sender at the email address where the message was received and such recipient will only be required to enter their email address.
  • Opt-out must not be conditioned on the payment of any fee.
  • Opt-out must be functional for 30 days after the message was transmitted.
  • Opt-out must be put into effect within 10 days of receiving the request.
  • Opt-out must rely on either a reply email or visit to a single Internet webpage.
  • Labels are required to identify any email contain sexually oriented material.