The General Data Protection Regulation (GDPR) is a European Union (EU) law that protects the privacy and security of individuals' personal data.
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While email marketing may not be the first thing that springs to mind when planning for GDPR
compliance, it’s essential that we cover all forms of digital
marketing.
Since its launch in May 2018, the GDPR has required every
organisation to protect personal data in all forms. Furthermore, the
regulations affect the rules of consent and boosts people’s rights to
privacy.
We seriously care about privacy and user rights. Leading up to the implementation of the additional features for ZeSend that give users more control of the data that is stored on the platform, so your marketing can comply with GDPR regulations.
It’s predicted that by 2025 there will be around 376.4 billion emails
sent and received round the world each day. That’s a lot of emails, and
an awful lot of personal data to protect.
Every email marketing strategy in the EU and the UK must comply
An office worker receives, on average, 121 emails every day, with only around 40 of these direct communications regarding a work matter.
The rest are a mix of spam and email marketing campaigns sent to boost customer interest and set up future campaigns.
Email marketing is the primary marketing strategy for 89% of marketers. This is despite the fact that email marketing is frequently bashed as one of the best marketing channels.
The GDPR applies to the processing of personal data of EU individuals by any organization, whether it's based in the EU or not. It also applies to EU citizens whose data is stored outside the EU.
The GDPR defines the rights of individuals in the digital age, the obligations of those processing data, and how to ensure compliance. It also sets out sanctions for those who breach the rules.
The GDPR is based on seven principles, including lawfulness, fairness, transparency, data minimization, accuracy, storage limitation, integrity and confidentiality, and accountability.
The GDPR introduces fines for organizations that breach EU data protection law, which can be as high as €20 million or 4% of the company's worldwide turnover.
The GDPR was adopted in 2016 and came into effect on May 25, 2018. It updated and modernized the principles of the 1995 data protection directive.
What do successful email marketing services comprise?
A successful email campaign evades spam filters, gets new subscribers, avoids sending unsolicited emails and ensures that only targeted emails are sent.
After all, it’s in the marketer’s interest to ensure high click through rates resulting from their promotional messages.
Email campaigns will always be a popular way for organisations to email clients, send transactional emails, communicate with other small business owners and reach existing customers.
And whether they conduct their own social media marketing campaign to win over new customers or concentrate their email marketing efforts on getting repeat customers, if they are based in the EU or UK then a form of GDPR applies to them.
Please notify us by sending a notice by U.S. Mail to ZeSend Marketing Co.
14722 Pulaski Road Suite 258, Midlothian, IL 60445
